Privacy Policy

GENERAL INFORMATION

The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to identify you personally. For detailed information on the subject of data protection, please refer to our privacy policy set out below this text.

DATA COLLECTION ON OUR WEBSITE

Who is responsible for the data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the legal notice of this website.

How do we collect your data?
Your data is collected, on the one hand, when you provide it to us. This may be data you enter in a contact form, for example. Other data is collected automatically by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of the page request). This data is collected automatically as soon as you enter our website.

What do we use your data for?
Part of the data is collected to ensure the website is provided without errors. Other data may be used to analyse your user behaviour.

What rights do you have regarding your data?
You have the right at any time to obtain free information about the origin, recipients and purpose of your stored personal data. You also have the right to request the correction, blocking or deletion of this data. You can contact us at any time at the address given in the legal notice regarding this and any other questions about data protection. You also have the right to lodge a complaint with the competent supervisory authority.

Analytics tools and third-party tools
If you consent to “Statistics” in the cookie banner, we use Google Analytics 4 to analyse use of our website. This involves processing pseudonymous usage data. Google Analytics is not loaded without this consent. You can withdraw consent at any time via “Cookie settings” in the footer. Details are provided in the “Google Analytics 4” section.

GENERAL INFORMATION AND MANDATORY INFORMATION

Data protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy. When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens. We point out that data transmission over the internet (e.g. when communicating by email) can have security gaps. Complete protection of data against access by third parties is not possible.

INFORMATION ON THE RESPONSIBLE PARTY

The party responsible for data processing on this website is:
Rainer Brenner Augenoptik GmbH
Goethestraße 24
60313 Frankfurt am Main
Phone 069/2999080
Fax 069-29990810
info@rainerbrenner.de

The data protection officer of the responsible party is:
SACO Software and Consulting GmbH
Mühlgasse 5
Mr Peter Schubert
97840 Hafenlohr
Tel. +49 9391 90 89 00
datenschutz@rainerbrenner.de
www.saco.info

The responsible party is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, email addresses or similar).

Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. An informal notification by email to us is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to lodge a complaint with the competent supervisory authority
In the event of breaches of data protection law, the data subject has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection matters is the state data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.

Information, blocking, deletion
Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipients and the purpose of the data processing and, if applicable, a right to correction, blocking or deletion of this data. You can contact us at any time at the address given in the legal notice regarding this and any other questions on the subject of personal data.

Objection to advertising emails
The use of contact data published within the framework of the legal notice obligation to send unsolicited advertising and information materials is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, for example by spam emails.

DATA COLLECTION ON OUR WEBSITE

Information about new products
On the basis of your expressly given consent, we send you information by email to the email address you have provided.

Providing your email address is sufficient to receive this information. When you register to receive this information, the data you provide is used exclusively for this purpose. Subscribers may also be informed by email of circumstances relevant to the service or registration (for example, changes to the information offering or technical conditions). For an effective registration we need a valid email address. To verify that a registration is actually made by the owner of an email address, we use the “double opt-in” procedure. For this purpose, we log the order of the information, the sending of a confirmation email and the receipt of the response requested herewith. No further data is collected. The data is used exclusively for sending information and is not passed on to third parties. You can revoke your consent to the storage of your personal data and its use for sending at any time. A corresponding link can be found in each message. You can also unsubscribe at any time via the contact form on this website or inform us of your corresponding wish via the contact options given in this privacy policy.

Cookies
The websites partly use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies serve to make our offering more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser. Most of the cookies we use are so-called “session cookies”. They are automatically deleted after the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognise your browser on your next visit. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited. Cookies that are required to carry out the electronic communication process or to provide certain functions you have requested (e.g. shopping cart function) are stored on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimised provision of its services. Insofar as other cookies (e.g. cookies for analysing your browsing behaviour) are stored, these are dealt with separately in this privacy policy.

Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and browser version
• Operating system used
• Referrer URL
• Host name of the accessing computer
• Time of the server request
• IP address

This data is not merged with other data sources. The basis for the data processing is Art. 6 (1) (f) GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

Newsletter
If you subscribe to our newsletter, we regularly inform you about news, offers and content relating to our company.

For sending the newsletter we use the service Brevo (formerly Sendinblue), operated by Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany.

The data entered when registering (e.g. your email address) is stored on Brevo’s servers in the EU. Brevo uses this information to send and analyse the newsletters on our behalf. Brevo may use this data to optimise and improve its own services, but will not use it to contact you itself or pass your data on to third parties.

Registration for our newsletter takes place using a so-called double opt-in procedure. This means that after registering you will receive an email asking you to confirm your registration. This ensures that no one can register using someone else’s email address.

You can unsubscribe from our newsletter at any time, for example via the unsubscribe link at the end of every newsletter email. You can thus revoke your consent to the storage of your data and its use for sending the newsletter at any time.

You can find further information in Brevo’s privacy policy: https://www.brevo.com/legal/privacypolicy/

ANALYTICS TOOLS

Google Analytics 4
We use Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, to analyse website usage and improve our services. The service is loaded only after you consent to the “Statistics” category in the cookie banner.

The data processed includes pages visited, time and duration of use, interactions such as scrolling, clicks on appointment booking, phone, email, directions and outbound links, opening, starting and the outcome of contact requests, and starting or attempting newsletter registration, the referring page, and technical browser and device information. Cookies allow a browser to be recognised using pseudonymous identifiers. According to Google, Google Analytics 4 does not store individual IP addresses; the IP address is technically processed when connecting and may be used to derive an approximate location. Google Signals and personalised advertising are disabled for our website. Automatic collection of form interactions and search terms is not enabled.

Storage and access to analytics cookies are based on your consent under Section 25(1) TDDDG; subsequent processing of personal data is based on Article 6(1)(a) GDPR. The cookies “_ga” and “_ga_KCT8D3GLG1” have a lifetime of up to two years, which may be extended on subsequent visits. User and event data retention in our Analytics property is set to two months, without resetting on new user activity. This setting does not apply to aggregated standard reports.

Google’s processing may include transfers to Google LLC in the United States. Information about processing and Google’s arrangements for international data transfers is available in Google’s privacy policy and the data processing terms.

You can withdraw consent at any time for the future using “Cookie settings” in the footer: disable “Statistics” and save your selection. Measurement is stopped, this website’s Analytics cookies are removed and the page reloads. Withdrawal does not affect the lawfulness of processing before withdrawal. Further information is available in Google Analytics privacy information.

External links

Our website links to Google Maps and our Facebook and Instagram profiles. No Google Maps map or Facebook or Instagram plugins are embedded. When you open one of these links, you leave our website; the respective provider’s privacy information applies on the destination site.

Facebook
Our company and Facebook are responsible for the processing of personal data. Data subject rights can be asserted with Facebook Ireland and with our data protection officer. However, the primary responsibility for the Insights data lies with Facebook. You can submit your applicable data subject rights to Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, D2 Dublin, Ireland. As the operator of the Facebook account, we make no decisions regarding the processing of page insights, information, identities or storage duration. You can find further information on page insights here: https://www.facebook.com/legal/terms/information_about_page_insights_data. The processing of our data is based on the legal basis pursuant to Art. 6 (1) (f) GDPR.